CotterWeb featured in Minneapolis / St. Paul Business Journal

Publication: Minneapolis / St. Paul Business Journal
Issue: December 28, 2007
Article Link:

'Sticky' Web business thriving

When Daren Cotter was 15 years old, he was given a choice between two birthday gifts: a car or a computer.

His ultimate choice -- the computer -- is in part what Cotter said inspired him to launch CotterWeb Enterprises, a firm that develops online loyalty marketing programs by paying consumers to shop online, test products, play games and perform other tasks.

Cotter began programming software in college while studying at Minnesota State University in Mankato. At the same time, he developed an interest in Internet advertising. The idea underpinnings for the company ultimately came to him in his dorm room.

"I have two core passions: entrepreneurship and technology," he said. "I started pulling those passions together."

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